Whether you’re a Vine veteran or a Instgrammaholic, the latest development in the video-sharing space should make visual story-telling a snap.
The information game is pivoting to photos and videos.
Instagram’s new video functionality of 15 seconds of editable clips with its famous easy-to-use filters complete with image stabilization now brings fun functionality to our increasingly visual world.
And the best news of the competition between Vine and Instagram for consumers? Both apps will continue to thrive and innovate, making our visual lives even richer and deeper.
So which photo-sharing app will win? And how are consumers to decide which one to utilize?
Instagram’s base of 130 million photo-sharing users now have an additional tool to document their favorite food destinations, walks with their pets and the vibrant world around them with up to 15 seconds of video.
Meanwhile, Vine users relish the inherent challenges of creativity with their six-second looping videos.
So let’s take three minutes and six seconds to explore the differences between Instagram and Vine.
Vine, owned by Twitter, is the relative veteran of super short videos with 13 million loyal users. Instagram, owned by Facebook, is considered the heavy weight with the potential to add an additional 1 billion potential users from Facebook.
Round 1: Length
The biggest difference is the maximum time for videos — if you can call nine seconds a big deal. Vine videos are limited to a mere 6.5 seconds while Instagram gives its users 15 seconds.
The folks at Twitter and Vine say they poured over research materials that conclude the uber brief time is ideal for video consumption while forcing the video story-teller to be creative within the Twitter time limit.
Team Instagram, on the other lense, counters by saying that six seconds doesn’t allow adequate time for telling and sharing good stories.
While trying Instagram video minutes after officials unveiled the feature to the public, I was surprised by the feeling that 15 seconds seemed like an eternity, especially while watching Instagram users trying out the new feature by taking 15-second video of their favorite lattes.
Winner of Round 1: Vine
From tednguyenusa.com
